More Than 1 Million Join Chevrolet to Celebrate Cancer Survivors!

CMP Chevrolet Buick GMC

More than 1 million people have purpled their profiles in support of World Cancer Day, making Chevrolet’s $1 million contribution to the American Cancer Society a reality. The contribution will help ensure cancer patients and their families have access to needed services like transportation to and from cancer treatment or a free place to stay while receiving treatment away from home.

The Purple Roads initiative began January 27 and received a boost from an emotional 60-second spot, aired during the first quarter of Super Bowl XLVIII on Sunday.

The spot, called “Life,” encouraged viewers to change their Facebook and Twitter profiles to purple, the color of cancer survival, in time for World Cancer Day on Tuesday.

“One of the quietest spots in the Super Bowl will have the biggest and most lasting impact by helping those facing a cancer diagnosis get on the road to recovery,” said Tim Mahoney, Chevrolet’s…

View original post 181 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s