Super Bowl MVP Receives Chevrolet Colorado

NEW YORKChevrolet presented Super Bowl XLIX Most Valuable Player Tom Brady with a 2015 Chevrolet Colorado, the Official MVP Vehicle of Super Bowl XLIX, in recognition of his tremendous effort on the field in the New England Patriots 28-24 win over the Seattle Seahawks.

A media panel and fan vote on nfl.com/MVP determined the MVP Award winner, announced during the Super Bowl Postgame Show on NBC.

The Chevrolet Colorado, 2015 Motor Trend Truck of the Year®, was engineered to be the most capable, most versatile and most technologically advanced midsize truck in the market. With class-leading horsepower and fuel economy along with a 4G LTE built-in Wi-Fi hotspot, the Colorado adds a new dimension to the Chevy truck line.

“The Chevy Colorado, like Tom Brady, is truly a game changer,” said Paul Edwards, U.S. vice president, Chevrolet Marketing.

The Super Bowl MVP receives the Pete Rozelle Trophy, a silver trophy made by Tiffany & Co., and the 2015 Chevrolet Colorado.

Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands, doing business in more than 140 countries and selling more than 4 million cars and trucks a year.  Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at http://www.chevrolet.com.

Cristi Vazquez

Advertising and Promotions

Phone 313-665-8232

Mobile 248-410-7827

2015 Silverado Midnight Edition is The New Black

Monochrome appearance package to debut at NADA and Chicago Auto Show

DETROIT – Truck fans know that nothing adds presence to a pickup like basic black. And Chevrolet is taking black to the next level with the Silverado Midnight special edition, on display starting today at the National Automobile Dealers Association Convention & Expo in San Francisco, and making its public debut February 14 at the Chicago Auto Show.

Beginning with a black Silverado Z71, the Midnight special edition adds:

  • An all-black front end with body-colored grille, bumper, headlamp bezels, tow hooks and fog lamps;
  • Black side moldings and beltline moldings;
  • 18-inch black painted alloy wheels with Goodyear Wrangler Duratrac all-terrain tires;
  • Special Z71 badges on the doors;
  • A spray-in bedliner (black, of course);
  • And the finishing touches – black Chevrolet bowties front and rear.

Like all 2015 Silverado 1500 Z71s, Midnight special editions include off-road suspension, a locking rear differential, Hill Descent Control and a trailering package. Midnight special editions also include rear park assist and heated, power-adjusted outside rear-view mirrors.

“The Midnight special edition, like our recently announced Custom Sport Silverado, lets our dealers offer a custom look right from the factory,” said Sandor Piszar, Silverado marketing director. “Customers can get a monochrome exterior, black alloy wheels and other uplevel touches, while maintaining all of the dependability Chevy trucks are famous for along with full factory warranty coverage.”

Chevrolet will offer the Silverado Midnight special edition in either 1500 double-cab or crew-cab models. Up to 5,000 Midnight special editions will be produced for the 2015 model year. Dealers can order the trucks starting in February 2015. Package prices be $1,595 to $1,995, depending on the model.


About Chevrolet
Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands, doing business in more than 140 countries and selling more than 4.8 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive & active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.com.

Tom Wilkinson

Trucks Manager, Silverado

Mobile 313-378-6233

Five Chevys Win Kelley Blue Book Best Resale Value Award

SAN FRANCISCO – Kelley Blue Book today awarded Best Resale Value Awards to five Chevrolet models. Camaro, Corvette, and Suburban topped their categories while the Colorado and Silverado earned awards for being in the Top 10 overall of retained value after five years.

The win marks the fourth year in a row the Camaro has topped its segment, and the second consecutive year the Corvette won the High Performance car category.

“Chevrolet prides itself on offering performance, design, and technology at a great value,” said Paul Edwards, U.S. vice president of Global Marketing for Chevrolet. “These awards show that a Chevrolet is going to offer you a great value not just at the time of purchase, but when it comes to selling your car.”

Kelley Blue Book bases its awards on its own research and analysis focused on retained value over the first five years of ownership. Winners are chosen in 22 categories, including hybrid and plug-in cars. The Top 10 consists of those vehicles that retain the highest percentage of their original Manufacturer’s Suggested Retail Price.

Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands, doing business in more than 140 countries and selling more than 4.8 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive & active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.com.

Cristi Vazquez

Advertising and Promotions

Phone 313-665-8232

Mobile 248-410-7827